Apple and Adobe Battle to Win Academia Business

Pro apps on a MacIntosh computer can be pretty expensive, especially if you’re a student or a teacher. However, Apple has just released a new app bundle with five different pro apps. It costs $199.99, but it’s just for students and people working in education. The five apps include Apple’s two most important pro apps: Final Cut Pro X and Logic Pro X. These two enable users to do a lot when it comes to movie editing and audio editing. The remaining parts of the bundle are: Motion 5,  Compressor 4 and MainStage 3.

Final Cut currently costs $299, and Logic Pro has a price tag of $199, so that is a great discount. Who is eligible to the bundle? Teachers, faculty, staff and college students, as well as K-12 and higher-ed institutions.

This is going back to an earlier strategy that Apple em- ployed, which was to get students “hooked” on its software so that they would keep using these apps and buying Macs. Its prime competitor in this space is Adobe, which sells most of its apps with a subscription model. That’s been very effective, especially in academia, because there is little up- front cost.

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