Apple and Adobe Battle to Win Academia

Apple and Adobe Battle to Win Academia

Pro apps on a Mac can be pretty expensive, especially if you’re a student or a teacher. However, Apple has just released a new app bundle with five different pro apps. It costs $199.99, but it’s just for students and people working in education. There are 5 apps, including Apple’s two most important pro apps — Final Cut Pro X and Logic Pro X. These two apps enable users to do a lot when it comes to movie editing and audio editing. The remaining parts of the bundle include: Motion 5, Compressor 4 and MainStage 3. You can order the bundle here: Apple Student Bundle.

Final Cut currently costs $299, and Logic Pro has a price tag of $199, so that makes it a pretty easy decision if you were already planning to buy one of these. So who can buy the bundle? Teachers, faculty, staff, and college students, as well as K12 and Higher Ed institutions are eligible to buy the bundle.

This is going back to an earlier strategy that Apple employed which was to get students ‘hooked’ on their software so that they would keep using these apps and buying Macs. Their prime competitor in this space is Adobe. Adobe currently sells most of its apps with a subscription model. That’s been very effective, especially in academia, because you don’t have to spend hundreds of dollars upfront.

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