CIO Tries to Inject Blackberry Optimism

CIO Robin Bienfait says that Research in Motion (RIM, maker of Blackberry smartphones) is going through a sometimes painful changes in its evolution.

“Our leadership team is very aware that BlackBerry is facing a few challenging quarters as we approach the launch of BlackBerry 10 – and we know there is much work to be done,” she noted in an in-house interview. “[President and CEO] Thorsten [Heins] is making a lot of changes to ensure the company is addressing its challenges to give our customers the comfort that the company is not standing still and will be here to meet their needs.

“I think it’s important to look closely at the position that our business is in: We have $2.2 billion of cash in the bank, zero debt, are bringing in seasoned industry leaders who understand BlackBerry customers, are reducing costs in non-core areas, and investing in a plan to radically shift the company and the technology. I’m confident that we’re well positioned.

“What’s important is that we have a clear direction, are pivoting rapidly, and are absolutely committed to achieving these goals.”

When asked about RIM’s planned layoff of 5,000 employees, Bienfait said that she does not expect any negative on customer service:

“Our customers are the reason we exist and we’re absolutely committed to helping ensure our customers’ needs are met. I know the decision to reduce headcount is very difficult — difficult on the people affected, difficult on their team members, difficult on their families — but we’re doing this to ensure the long-term success of the company. Support for critical functions like Network Operations, Customer Support and BlackBerry 10 launch teams are our priority.”

—More info: http://bizblog.blackberry.com/2012/07/cio-robin-bienfait-enterprise-questions/#more-8070

CIO Robin Bienfait says that Research in Motion (RIM, maker of Blackberry smartphones) is going through a sometimes painful changes in its evolution.

“Our leadership team is very aware that BlackBerry is facing a few challenging quarters as we approach the launch of BlackBerry 10 – and we know there is much work to be done,” she noted in an in-house interview. “[President and CEO] Thorsten [Heins] is making a lot of changes to ensure the company is addressing its challenges to give our customers the comfort that the company is not standing still and will be here to meet their needs.

“I think it’s important to look closely at the position that our business is in: We have $2.2 billion of cash in the bank, zero debt, are bringing in seasoned industry leaders who understand BlackBerry customers, are reducing costs in non-core areas, and investing in a plan to radically shift the company and the technology. I’m confident that we’re well positioned.

“What’s important is that we have a clear direction, are pivoting rapidly, and are absolutely committed to achieving these goals.”

When asked about RIM’s planned layoff of 5,000 employees, Bienfait said that she does not expect any negative on customer service:

“Our customers are the reason we exist and we’re absolutely committed to helping ensure our customers’ needs are met. I know the decision to reduce headcount is very difficult — difficult on the people affected, difficult on their team members, difficult on their families — but we’re doing this to ensure the long-term success of the company. Support for critical functions like Network Operations, Customer Support and BlackBerry 10 launch teams are our priority.”

—More info: http://bizblog.blackberry.com/2012/07/cio-robin-bienfait-enterprise-questions/#more-8070

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