Coaching: 3x More Effective

New research shows that senior leaders who coach, develop and hold others accountable for coaching and development are three times more effective at producing improved business and talent results than those who do not.

The research findings are included in Bersin & Associates’ new study, “High-Impact Performance Management: Part 1 – Designing a Strategy for Effectiveness.”

The research also found that while 70 percent of organizations claim they coach their employees, many managers lack coaching skills, and only 11 percent of senior leaders actively coach regularly. Despite such challenges, 10 percent more organizations say they use a coaching and development model of performance management today than did in 2008.

Other findings and conclusions:

>> Only 11 percent of senior leaders regularly coach their employees, and only 15 percent of leaders discuss the importance of coaching and development employees “very frequently.”

>> Of those organizations with very frequent executive engagement with performance management, 81 percent had strong business results — and none had below-average business results. Only 35 percent of organizations with infrequent executive engagement had strong business results.

>> The research shows that organizations effective at teaching managers to coach deliver higher levels of employee productivity, employee engagement and financial performance.

>> Companies want the process to deliver goal alignment (49 percent) but more often they focus entirely on performance appraisal (44 percent). This is why the coaching element has such impact.

Executive Summary: http://marketing.bersin.com/HIPM_ExecutiveSummary

New research shows that senior leaders who coach, develop and hold others accountable for coaching and development are three times more effective at producing improved business and talent results than those who do not.

The research findings are included in Bersin & Associates’ new study, “High-Impact Performance Management: Part 1 – Designing a Strategy for Effectiveness.”

The research also found that while 70 percent of organizations claim they coach their employees, many managers lack coaching skills, and only 11 percent of senior leaders actively coach regularly. Despite such challenges, 10 percent more organizations say they use a coaching and development model of performance management today than did in 2008.

Other findings and conclusions:

>> Only 11 percent of senior leaders regularly coach their employees, and only 15 percent of leaders discuss the importance of coaching and development employees “very frequently.”

>> Of those organizations with very frequent executive engagement with performance management, 81 percent had strong business results — and none had below-average business results. Only 35 percent of organizations with infrequent executive engagement had strong business results.

>> The research shows that organizations effective at teaching managers to coach deliver higher levels of employee productivity, employee engagement and financial performance.

>> Companies want the process to deliver goal alignment (49 percent) but more often they focus entirely on performance appraisal (44 percent). This is why the coaching element has such impact.

Executive Summary: http://marketing.bersin.com/HIPM_ExecutiveSummary

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