Connecting With Your CEO: A Key to E-learning Success

As a learning professional, you routinely meet with prospective customers at all organizational levels. All of these contacts hold some potential for you and your product or service; however, your real target is the leader of the enterprise who can, immediately and unilaterally, buy what you are selling.

But how can you distinguish yourself from the countless other voices this person is hearing all day and make a real impact? How can you make a significant connection with the leader of the enterprise?

The only way is by making a personal investment. Here are three things that you can do.

1) Build an Emotional Connection. Enterprise leaders not only have above average emotional intelligence, they readily connect with their equals in this regard. So how do you increase your emotional intelligence? It is an ongoing process of…

>> enhancing your awareness of your unique personal traits, characteristics and emotional reactions,

>> learning to master your natural responses to change, stress and adversity,

>> developing your ability to understand and truly empathize with others, and

>> generating a contagious sense of confidence and optimism in all your endeavors.

2) Create a Compelling Future. Enterprise leaders live much of their lives in the future. They are consumed by the challenge of creating a tomorrow that is bigger and better than today. To connect with them, you need to go there with them and share their passion for possibilities, potential and prospects.

3) Craft a Profound Story. Neuroscientists claim that the only way humans can reason and remember is through stories. Our brains are hard-wired to generate stories about everything we see, think and experience. If this true, enterprise leaders have a powerful predisposition to create grand epics. To connect with them, you need to listen for their particular story and find ways to add a significant chapter.

Business development professionals seeking to make a real connection with the leader of the enterprise need to look first at their own development, approaches and practices if they wish to be successful in this endeavor.

—The preceding article was written by Gregg Thompson, president of Bluepoint Leadership Development and the author of several books. More info: www.bluepointleadership.com/index.htm

As a learning professional, you routinely meet with prospective customers at all organizational levels. All of these contacts hold some potential for you and your product or service; however, your real target is the leader of the enterprise who can, immediately and unilaterally, buy what you are selling.

But how can you distinguish yourself from the countless other voices this person is hearing all day and make a real impact? How can you make a significant connection with the leader of the enterprise?

The only way is by making a personal investment. Here are three things that you can do.

1) Build an Emotional Connection. Enterprise leaders not only have above average emotional intelligence, they readily connect with their equals in this regard. So how do you increase your emotional intelligence? It is an ongoing process of…

>> enhancing your awareness of your unique personal traits, characteristics and emotional reactions,

>> learning to master your natural responses to change, stress and adversity,

>> developing your ability to understand and truly empathize with others, and

>> generating a contagious sense of confidence and optimism in all your endeavors.

2) Create a Compelling Future. Enterprise leaders live much of their lives in the future. They are consumed by the challenge of creating a tomorrow that is bigger and better than today. To connect with them, you need to go there with them and share their passion for possibilities, potential and prospects.

3) Craft a Profound Story. Neuroscientists claim that the only way humans can reason and remember is through stories. Our brains are hard-wired to generate stories about everything we see, think and experience. If this true, enterprise leaders have a powerful predisposition to create grand epics. To connect with them, you need to listen for their particular story and find ways to add a significant chapter.

Business development professionals seeking to make a real connection with the leader of the enterprise need to look first at their own development, approaches and practices if they wish to be successful in this endeavor.

—The preceding article was written by Gregg Thompson, president of Bluepoint Leadership Development and the author of several books. More info: www.bluepointleadership.com/index.htm

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