CONTENT: Hear It, See It, Do It: SPL's Revolutionary E-learning Model

Imagine a typical corporate training session lead by a trainer with a PowerPoint, a handout, or perhaps even a large training manual. Now picture the employees: How many are focused on the lesson? How many are looking out the window or checking their email, disengaged and disinterested?

A traditional learning environment usually focuses on two types of learning: auditory (hear it) and visual (see it). This training method only reaches about 30 percent of most participants. Seventy percent of people are kinesthetic (do it) learners.Their needs are overlooked in a traditional learning environment or training situation. Increasingly, the importance of incorporating kinesthetic elements into the curriculum enhances learning effectiveness.

SpectrumPacific Learning Co. (SPL), a leader in e-learning planning, development,and support, has developed the Effective e-Learning Model (e2L), which delivers engaging education that reaches all types of learners in a classroomand corporate setting. The model, used by online learning developers around the world, deploys a strategicmix of media to reach auditory, visual and kinesthetic learning styles. Learners hear it, see it, and do it. This allows SPL to take all of the benefits of the onsite learning environment and translate themto an online platform in almost any environment. The end result is a learner-centered online learning experience that actively engages all types of learners.

Recent trends suggest that corporate entities are utilizing online learningmore andmore (Chief LearningOfficer, 2007; E-learning is now the method companies use secondmost often to deploy learning and development. The elearning market in the U.S. is the world’s largest and has 60%of the e-learning market share followed by 15%in Europe; recent estimate indicate that revenues are over $17.5 billion (Global Industry Analysts, Inc., 2008).

The growing trend in corporate onlinelearning is a blend of formal and informal learning using onsite, online, and Web 2.0. Quick tips and tricks that provide just-in-time information and assistance seem to be most popular (Business Line, 2009).

The hot trends for 2010 are mobile learning, do-it-yourself learning (Web 2.0), games and simulations, flexible learning environments, and virtual worlds. In 2001, 38 percent of employees polled by the American

In today’s economic climate, companies are looking for ways to do more with less.Online training is a cost-effective training solution for businesses  looking to maximize their resources and train employees following staff reductions or layoffs.However,many organizations simply copy their onsite course in an online environment, without taking advantage of the opportunities inherent in an e-learning environment.With over 50 years of combined experience in academic and corporate environments, SPL knows that each learning style demands specific educational tools, including visual aids, auditory lectures and explanations, and hands on experimentation and experience.

Engaging the learner is only the first step in effective e-learning. Each program must have tangible results. To achieve this, the organizationmust define its goals, identifying the desired end result and including benchmarks to assess their progress.After engaging the learner, the final step is to evaluate and adjust. If the e-learning does not meet the defined goals and benchmarks, go back. Revisit the plan and revise until it meets the stated objectives. This continuous process of evaluation and measurement ensures that e-learning delivers results every time.

SPL designs custom e-learning solutions that focus on each company’s specific goals, with an eye on the bottom line. Using a continuous improvement cycle that includes ongoing planning, improvement, measurement, and analysis, SPL works with its clients to ensure that the customized training program adds value and delivers results.

SPL’s affordable and comprehensive e-learning services for businesses include course design and development and e-learning consulting. Its instructional designers work within an existing plan, or build a custom e-learning solution. Experts assess each business’ needs, examine their goals, and create custom programs tailored to the industry and organization.

A pioneer of e-learning strategy and technology, Spectrum Pacific Learning Co. leads the way in e-learning solutions and services through technological innovation, design expertise and 24/7 customer support.

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Society for Training and Development (ASTD) from seven Fortune 500 companies said that they preferred e-learning to classroom training. They felt they learned what they needed faster, and were willing to take additional e-learning courses in the future. Based on the growth of online learning, estimates suggest that now closer to 80 percent of employees prefer an online learning environment.

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