Of the four major end-users, the automotive industry dominated the global corporate blended learning market with a share of close to 31%. The BFSI sector and the consumer goods industry followed with a share of 23% and 21%, respectively.
According to a senior analyst at Technavio, author of the study, “with the rising adoption of the Industry 4.0 and the bring your own device and corporate-owned personally enabled policies, training vendors are better placed to deliver innovative blended learning courses to companies that are keen on increasing their training budgets and are willing to pay for premium courses.”
The global corporate blended learning market was dominated by the Americas in 2017, with the region holding a significant share of 46%. EMEA followed with a market share of around 33%, and APAC with 21%. Both the Americas and the European region in EMEA follow similar trends in terms of the use of modern technologies and infrastructure improvements.