Social media has made it easier for companies to experiment with crowdsourcing (asking customers for opinions and ideas on how to tackle certain issues). According to a recent study, 38% of respondents said the primary value of social media to corporate social responsibility (C.S.R.) programs is the opportunity to reach broad and diverse audiences. Additionally, 29% said the primary value of social media for C.S.R. efforts is that it allows companies to connect with consumers in a low-cost way.
Corporate social responsibility is about connecting with consumers and the issues that matter to them. Both social media and crowdsourcing are ways to build relationships with a wide range of consumers and provide consumers unique ways to get involved with these programs and companies. This doesn’t just work to sell products or services, but can really build brand affinity and support for a company’s CSR work.