Enterprise Social Networkers Booming

The enterprise social software market is projected to grow 72% in 2008 according to Bersin & Associates Social Market Study. Based on information collected, the market itself will likely continue to be dominated by stand-alone social software application providers through 2009, but the other enterprise application providers (CMS, intranet, CRM, LMS, TM suites, and others) will soon be entering this space. Microsoft SharePoint deserves special attention as a major focus for growth in adoption of social software in the enterprise. Microsoft’s partnerships with many of the social software providers will likely prove a winning formula for all companies involved, says the report. The enterprise social software market is projected to grow 72% in 2008 according to Bersin & Associates Social Market Study. Based on information collected, the market itself will likely continue to be dominated by stand-alone social software application providers through 2009, but the other enterprise application providers (CMS, intranet, CRM, LMS, TM suites, and others) will soon be entering this space. Microsoft SharePoint deserves special attention as a major focus for growth in adoption of social software in the enterprise. Microsoft’s partnerships with many of the social software providers will likely prove a winning formula for all companies involved, says the report.

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