Thirteen years ago, Elearning! magazine established the Best of Elearning! Awards; the exclusive users’ choice awards in the learning industry. Every year, up to 4,000 nominations are made by learning professionals to share the best in learning solutions. This year, Elearning! magazine added a special honor, the Hall of Fame Award, to recognize extraordinary solutions providers.
The 2017 Hall of Fame honorees are Adobe and BizLibrary. These two brands collectively have earned more than 100 Best of Elearning! honors, across a dynamic set of solutions.
What is the secret to consistently exceeding customers’ needs, while anticipating future learning challenges and solutions? We invited leaders from both organizations to share their insights.
Adobe is synonymous with e-learning. It has been named a Best of Elearning! winner every year of the awards and has collected honors across various solutions: e-learning development, mobile learning, simulation, video learning, virtual classroom and virtual event platforms.
The crown jewel of Adobe’s e-learning product line is Captivate, a 13-time Best of Elearning! award-winner.
How does Adobe Captivate continue to evolve to exceed customers’ needs? Part of the answer is in the number of resources, videos and tutorials available. There are hundreds of hours of Adobe Captivate videos alone available to users — more hours than what ones spends to earn a college degree. We asked Priyank Shrivastava, Adobe’s Director of Marketing, about Adobe Captivate’s success:
“There are many to thank for this successful milestone, starting with our hundreds of thousands of customers who keep us honest in this business and make each of us work harder to be able to achieve what we have over the years,” Shrivastava says. “Being a part of Adobe also helps tremendously as there is a culture of innovation and customer centricity at the core of everything we do. And last but not the least, it’s the people who make a brand what it is, Adobe has some tremendously talented individuals who make the journey so enjoyable.”
Q: WHAT IS YOUR PRODUCT ROADMAP?
Shrivastava: “Our product roadmap constantly reflects changing behavioral trends among both e-learning authors/designers as well as learners. Learning behavior has been changing significantly with the introduction and adoption of modern technologies. Mobile is a case in point. Back in time, at the start of this decade, mobile handsets had begun to become popular, with mobile Internet getting better, and handsets started to become more popular when it came to accessing professional content on them.
“But mobile learning was just a blip on the radar, that is when we at Adobe decided to foray into the world of mobile learning, with a two-pronged aim to make the mobile learning experience flawless for learners, and continue to make authoring easier for designers. On that axis alone, we have delivered some remarkable innovations such as responsive e-learning design, Fluid Boxes, geo-location and dynamic mobile preview, to name a few.
“Today, mobile learning is one of the mandatory requirements for all e-learning requirements. Captivate has tremendously evolved since 2004, from when it was famously known for recording simulations to now when it is known as a tool that can handle everything e-learning.”
Q: WHAT UNIQUE FEATURE SETS DOES CAPTIVATE OFFER?
Shrivastava: “Adobe Captivate allows you to author responsive e-learning without having to create different projects for different devices, so you can author just once and the content rearranges itself to deliver the most appropriate experience on any device or browser. We have also introduced Fluid Boxes, which are intelligent containers that automatically re-align objects on a slide to fill up the ‘white space’ and deliver a fully responsive experience. Another industry first is to be able to transform older legacy desktop-only Captivate courses to fully responsive mobile learning at the click of a button with the 2017 release of Adobe Captivate.”
Q: WHAT NEW FEATURES DOES CAPTIVATE OFFER TO CUSTOMERS?
Shrivastava: “Some of the above ones, and one that is a delight for learners: Adobe Typekit integration. Considering a large percentage of courses are now consumed on the browser, the aesthetics of the course are often compromised, as the original fonts are replaced by a handful of Web-safe fonts. Authors can easily integrate any Web font from their Typekit library and can deliver the exact same experience to the learner on any device or browser. That is a cool feature that designers absolutely love.”
Q: CAN YOU NAME SOME OF CAPTIVATE’S MARQUEE CUSTOMERS?
Shrivastava: “Every customer is important to us, and we treat them equally. Having said that, more than 80 percent of Fortune 500 companies place their trust in Adobe Captivate, so there are quite a few marquee customers ranging from American Express to Delta Airlines to the Walt Disney Corporation.”
Q: WHAT TRENDS DO YOU SEE IN THE FUTURE? HOW IS CAPTIVATE EVOLVING TO MEET THESE NEEDS?
Shrivastava: “Some of the popular trends we foresee that could have an impact on the way learning is done is VR and AR and immersive learning as a concept. We have technologies currently brewing in the labs, and we will showcase our developments in these areas soon. Since we are so closely clued in to the L&D teams within organizations, we can build solutions to address their pain points. One example is Adobe Captivate Prime, introduced when a lot of our customers expressed their challenges in delivering and tracking e-learning content. Captivate Prime is a next-gen enterprise LMS that challenges everything traditional LMS’s stood for.
“Another area I feel is going to transform the learning landscape is social/ informal learning, and we are currently exploring how we could formalize and scale the process of social learning within an organization.
“Through efforts like these, we wish to be a strategic partner for organizational L&D teams and help them with solutions across the board, from design, to delivery for their customers and learners.
BizLibrary has earned 24 Best of Elearning! honors in 16 categories. BizLibrary wins are extraordinary as they span learning systems, social collaboration and content categories. BizLibrary was early to the video learning market and capitalized on it by developing content that exceed customers’ expectations.
According to Dean Pichee, every video in the BizLibrary collection scores four out of five stars or it goes offline and is re-engineered. Congratulations to BizLibrary on being an elite brand named to the Hall of Fame for the Best of Elearning!
Q: WHAT DO YOU ATTRIBUTE BIZLIBRARY SUCCESS TO?
Pichee: “First, it is an honor to be included in the Hall of Fame, and we appreciate the recognition. I started BizLibrary more than 20 years ago, with one simple goal: to improve the way employees learn at small and mid-size organizations. Over the years, we’ve grown to serve hundreds of thousands of employees, in thousands of organizations of all sizes. After 20 years in business, I attribute our success to constant innovation and improvement, and to our focus on the importance of building successful partnerships that last — with our producer partners, our clients and our employees.
Q: WHAT IS YOUR PRODUCT ROADMAP?
Pichee: “Our product roadmap for the next year includes many new features and enhancements to our platform as well as some exciting additions to our content collection. Some new features include our upcoming release of gamification as well as enhancements to the user interface (including a new and improved home page design), enhanced administrative functionality, and much more.
“In addition to these platform updates, we are focusing on expanding the reach of our content offering into international markets by releasing localized libraries. To start, we have recently released libraries in Spanish, French and German with plans for more than 20 additional languages in the near future. Additionally, we have recently added more than 800 new short, performance-support video lessons to the library on ‘how-to’ topics relevant to today’s workplace.
“In terms of our content strategy, the biggest change we have made over the past five years would be the introduction of BizLibrary Productions. As the needs of our clients evolved,we needed a way to quickly address those needs and fill topic gaps in the content library. With BizLibrary Productions, we are able to work with subject-matter experts and produce the content needed to ensure the BizLibrary Collection is meeting the highest quality standards possible while remaining fresh and relevant to today’s business challenges.
Q: WHAT UNIQUE FEATURES DOES BIZLIBRARY’S VIDEO CONTENT OFFER?
Pichee: “The unique combination of video-based microlearning and training reinforcement delivered in an aggregated library model is what sets our solution apart from other providers on the market. The length and format of the content, on a variety of topic areas, meet the needs of the modern learner by delivering a true on-demand solution. Reinforcement ensures they are able to retain and apply the training to their job for increased business results.”
Q: WHAT NEW FEATURES DOES BIZLIBRARY OFFER TO CUSTOMERS?
Pichee: “We recently announced some exciting new features at our annual client conference. Those features included Curriculum Builder, Playlists, and Curated Learning Paths.
“Curriculum Builder is a tremendous advance, allowing learning administrators to quickly and easily preview and manage content within our platform or in a third-party LMS.
“Playlists allow both learners and administrators to create playlists, organize content for a variety of training purposes, quickly and easily save searches as a playlist, and share playlists with teammates for additional collaboration and social learning.
“Curated Learning Paths are developed by BizLibrary experts, and organized by job role and key topic areas. Each curated learning path contains three to five hours of training content, is assignable, and allows learners quick access to relevant training material.
Q: WHO ARE BIZLIBRARY’S MARQUEE CUSTOMERS?
Pichee: “We recently concluded our 10th annual client conference where we were able to meet with clients face to face and recognize the success of their training programs.
“Since partnering with BizLibrary, Pechanga has seen an annual savings of $78,000. Viewpointe has reduced turnover by 400 percent. Long Island Plastic Surgical Group has reduced patient complaints by 32 percent. Red Roof Inn has saved more than $342,000 due to a reduction in turn- over. Watco Companies reduced employee turnover by seven percent within the first year and saved more than $3 million. It is results like these that validate our mission at BizLibrary, and we couldn’t be more proud to partner with these organizations.”
Q: WHAT FUTURE TRENDS DO YOU SEE THAT WILL IMPACT LEARNING?
Pichee: “We are seeing a continued increase in the need for organizations to provide an on-demand training solution in addition to prescriptive or assigned learning. Learners are driving this need, and continuing to produce video content on a single topic that is short and relevant will allow BizLibrary clients to continue to meet the needs of those learners.”