HTC is opening a dedicated virtual reality app store called Viveport which will host non-gaming content separately from Valve and its Steam store. The Viveport store will be available in Vive headsets, web browsers, the PC app and a mobile app.
The Viveport store will focus on nongaming verticals including education, design, art, social, video, music, sports, health, fashion, travel, news, shopping, creativity tools, and more. The store will also support in-app purchases and subscriptions in addition to a pay-to-download model.
—Learn more: http://blog.htcvive.com/ us/2016/08/introducing-viveport/