Internet Population Diversifying

The average age of Internet users is rising in tandem with that of the general population, and racial and ethnic characteristics are more closely mirroring those in the offline population.

About 221 million people in the U.S. will be online by the end of 2010. That’s 71 percent of the total population. Their numbers will continue to grow, reaching 250 million in 2014, which is more than 77 percent of the population.

In coming years, Internet users will be older, and many will have lower levels of education and annual income. They will also be more diverse racially and ethnically.

One projection estimates that the Internet population will increase 13.4 percent between 2010 and 2014, compared with 3.9 percent for the general population. Despite their already high Internet use, non-Hispanic whites and Asians will see further penetration by 2014, to 81.2 percent and 81 percent, respectively. Blacks and Hispanics, while still under-represented online, will see steady growth in penetration rates, to 72.3 percent of the black population and 70 percent of Hispanics.

—Source: eMarketer

The average age of Internet users is rising in tandem with that of the general population, and racial and ethnic characteristics are more closely mirroring those in the offline population.

About 221 million people in the U.S. will be online by the end of 2010. That’s 71 percent of the total population. Their numbers will continue to grow, reaching 250 million in 2014, which is more than 77 percent of the population.

In coming years, Internet users will be older, and many will have lower levels of education and annual income. They will also be more diverse racially and ethnically.

One projection estimates that the Internet population will increase 13.4 percent between 2010 and 2014, compared with 3.9 percent for the general population. Despite their already high Internet use, non-Hispanic whites and Asians will see further penetration by 2014, to 81.2 percent and 81 percent, respectively. Blacks and Hispanics, while still under-represented online, will see steady growth in penetration rates, to 72.3 percent of the black population and 70 percent of Hispanics.

—Source: eMarketer

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