iPad Use Skyrockets

The number of iPad users in the U.S. will rise by more than 90 percent this year to 53.2 million, as loyal users replace older models and new customers purchase the device. This year, the iPad will continue to be in the hands of more than three-quarters of all tablet users in the country.

That level of growth is down significantly from last year’s 143.9 percent jump and will continue to decline; by 2015, the number of iPad users will rise by just less than 12 percent. By then, more than one-third of all U.S. Internet users will have such a device.

Compared to iPads, overall tablet penetration is rising more quickly and will  reach 29.1 percent of all Internet users by the end of this year, but growth will still fall off to 11.9 percent by 2015.

Broken down by age, the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older age groups, which have relatively low penetration compared to other groups. Those most likely to use a tablet will remain between the ages of 25 and 44, among whom around one-third of the total population will use a tablet in 2012.

Asians, at 26.2 percent penetration in 2012, are the most likely racial or ethnic group to use a tablet, followed by Hispanics at 24 percent. This compares to 21.4 percent of whites and 21.5 percent of blacks.

—Source: eMarketer

The number of iPad users in the U.S. will rise by more than 90 percent this year to 53.2 million, as loyal users replace older models and new customers purchase the device. This year, the iPad will continue to be in the hands of more than three-quarters of all tablet users in the country.

That level of growth is down significantly from last year’s 143.9 percent jump and will continue to decline; by 2015, the number of iPad users will rise by just less than 12 percent. By then, more than one-third of all U.S. Internet users will have such a device.

Compared to iPads, overall tablet penetration is rising more quickly and will  reach 29.1 percent of all Internet users by the end of this year, but growth will still fall off to 11.9 percent by 2015.

Broken down by age, the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older age groups, which have relatively low penetration compared to other groups. Those most likely to use a tablet will remain between the ages of 25 and 44, among whom around one-third of the total population will use a tablet in 2012.

Asians, at 26.2 percent penetration in 2012, are the most likely racial or ethnic group to use a tablet, followed by Hispanics at 24 percent. This compares to 21.4 percent of whites and 21.5 percent of blacks.

—Source: eMarketer

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