iPads Unacceptable for Content Creation?

According to a research report from Ball State University titled “A Play Date with the iPad,” the iPad is best for leisure activities. It found that content creation is too difficult on the device but ideal for content consumption.

In the study, iPad users were impressed with applications optimized for the device, especially iBooks, Apple’s e-reader app. They emphasize its value as an entertainment device. Some productivity-oriented participants consider the tablets inefficient.

In the UK, a survey by copywriting firm Cooper Murphy Webb found that more than two in five iPad owners use the tablet at least 10 hours weekly, and almost a quarter say it had become their primary entertainment device, ahead of television and trailing PCs by just 9 percentage points.

The iPad is considered the No. 1 delivery method for newspapers and magazines, and its popularity for books is even greater: 41% of iPad owners prefer to read on the device versus 36% who like hard copies better. iPads are also the top gaming device for owners of the tablets, beating out consoles by 2 percentage points.

Most users don’t find iPads very portable, though. More than 60% say they rarely or never take their iPad when they leave home, while just 5% do so always.

According to a research report from Ball State University titled “A Play Date with the iPad,” the iPad is best for leisure activities. It found that content creation is too difficult on the device but ideal for content consumption.

In the study, iPad users were impressed with applications optimized for the device, especially iBooks, Apple’s e-reader app. They emphasize its value as an entertainment device. Some productivity-oriented participants consider the tablets inefficient.

In the UK, a survey by copywriting firm Cooper Murphy Webb found that more than two in five iPad owners use the tablet at least 10 hours weekly, and almost a quarter say it had become their primary entertainment device, ahead of television and trailing PCs by just 9 percentage points.

The iPad is considered the No. 1 delivery method for newspapers and magazines, and its popularity for books is even greater: 41% of iPad owners prefer to read on the device versus 36% who like hard copies better. iPads are also the top gaming device for owners of the tablets, beating out consoles by 2 percentage points.

Most users don’t find iPads very portable, though. More than 60% say they rarely or never take their iPad when they leave home, while just 5% do so always.

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