It's Time to Take Games Seriously

Video games provide an effective way to reach customers and employees according to TJ Keitt and Paul Jackson of Forrester Research.

Serious gaming is poised to take off thanks to the rise of Technology Populism, the greening of IT, and the emergence of the Millennials. Opportunity comes from many sectors including IBM and Microsoft claims the report.

To achieve widespread adoption, the industry must deal with five issues:
1) what games should be called;
2) how slick the presentation should be;
3) how users should interface with the games;
4) how to determine ROI; and
5) determining if the technology has any limitations.

Clearing these hurdles will open the door for revolutionary uses of games, but getting from here to there will require patience. 

Video games provide an effective way to reach customers and employees according to TJ Keitt and Paul Jackson of Forrester Research.

Serious gaming is poised to take off thanks to the rise of Technology Populism, the greening of IT, and the emergence of the Millennials. Opportunity comes from many sectors including IBM and Microsoft claims the report.

To achieve widespread adoption, the industry must deal with five issues:
1) what games should be called;
2) how slick the presentation should be;
3) how users should interface with the games;
4) how to determine ROI; and
5) determining if the technology has any limitations.

Clearing these hurdles will open the door for revolutionary uses of games, but getting from here to there will require patience. 

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