Temkin Group, a market research and consulting firm, released a new research report that shows a strong connection between employee engagement and several measures of productivity and customer experience.
The research shows that engaged employees are 3.5 times more likely than disengaged employees to do something good for the company that is unexpected of them, 3.5 times more likely to make a recommendation about an improvement, and 5.8 times more committed to helping their organization succeed. Also, 75% of employees in companies with superior customer experience are highly or moderately engaged, compared with only 30% of employees at companies with sub-par customer experience.
Despite the compelling returns that come with employee engagement levels, Temkin Group found that only 35% of large firms received strong ratings in its employee engagement assessment.
To research this report, Temkin Group interviewed more than 20 companies and uncovered five categories of best practices that the analyst firm calls the Five I’s of Employee Engagement:
>> Inform: Provide employees the information they need to understand the organization’s vision and brand values, along with how customers feel about the organization.
>> Inspire: Connect employees to the organization’s vision and values so that they believe those matter and take pride in their job and the organization.
>> Instruct: Support employees with the training, coaching, and feedback they need to successfully deliver the organization’s brand promises to customers.
>> Involve: Take action with employees when designing their jobs, improving work processes, and solving problems identified through customer or employee feedback.
>> Incent: Deploy appropriate systems to measure, reward, and reinforce desired employee behaviors and motivate employees to give their best.
Recent Aberdeen Group research on video learning showed that top-performing enterprises are learning how to harness the power of two-way video learning, providing access to video content from subject-matter experts, and even enabling workers to create their own videos as powerful ways to share knowledge and support traditional learning efforts. The Learning Challenge Today’s organizations are constantly shifting to keep up with marketplace demand, and they look to learning to help keep their staff, customers and other stakeholders aligned to these continual shifts. MORE...
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