Learning Via Mobile TV

According to broadcast experts, mobile television is on the verge of exploding. And e-learning could benefit.

“We know that people watch mobile DTV at least 30 minutes a day, and that number is increasing,” says John Lawson, principal of digital media consulting company Convergence Services. He believes that a DVR built into the mobile device will be a winning technology. “Above all, users wants control,” he says. “They may start out watching as they’re getting ready for work, and then want to pause it, take it with them and watch the rest later.”

The entire push toward mobile TV began with the iPhone’s introduction almost two years ago. It increased with this spring’s introduction of the iPad. Today, more people own smartphones and other advanced mobile devices (such as e-book readers and tablet PCs). Plus, wireless networks are getting faster and more reliable. Feeding the momentum are advertisers, who see mobile video as a great opportunity for ad placement.

As demand heats up, a number of companies are moving quickly to establish themselves as the go-to provider of mobile streaming video, which could be the basis for mobile e-learning.

“The promise of personalized learning experiences at one’s fingertips have motivated learning professionals to look beyond the limitations and liabilities and focus on the unique affordances that mobility enables,” says Ellen Wagner of Sage Road Solutions LLC. “Our challenge as learning professionals is to make mobile learning so compelling that stakeholders continue to see possibilities, not problems.”

Sources: PC World, National Association of Broadcasters Show Daily

According to broadcast experts, mobile television is on the verge of exploding. And e-learning could benefit.

“We know that people watch mobile DTV at least 30 minutes a day, and that number is increasing,” says John Lawson, principal of digital media consulting company Convergence Services. He believes that a DVR built into the mobile device will be a winning technology. “Above all, users wants control,” he says. “They may start out watching as they’re getting ready for work, and then want to pause it, take it with them and watch the rest later.”

The entire push toward mobile TV began with the iPhone’s introduction almost two years ago. It increased with this spring’s introduction of the iPad. Today, more people own smartphones and other advanced mobile devices (such as e-book readers and tablet PCs). Plus, wireless networks are getting faster and more reliable. Feeding the momentum are advertisers, who see mobile video as a great opportunity for ad placement.

As demand heats up, a number of companies are moving quickly to establish themselves as the go-to provider of mobile streaming video, which could be the basis for mobile e-learning.

“The promise of personalized learning experiences at one’s fingertips have motivated learning professionals to look beyond the limitations and liabilities and focus on the unique affordances that mobility enables,” says Ellen Wagner of Sage Road Solutions LLC. “Our challenge as learning professionals is to make mobile learning so compelling that stakeholders continue to see possibilities, not problems.”

Sources: PC World, National Association of Broadcasters Show Daily

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