Leveraging Mobile Technology

Leveraging Mobile Technology


There is no question that mobile devices are changing corporate learning forever. However, this doesn’t mean classroom-based training or formal e-learning courses are going away, it just means the mobile movement is demanding companies to rethink their training strategies and to create learning programs especially for mobile devices.

“Within the next five years, we are going to be not just changing but transforming how we train and educate based on mobile,” predicts Daniel Burrus, chief executive officer of Burrus Research Associates Inc., a Hartland, Wis.-based consulting firm. ”Mobile learning is a bigger deal than most organizations realize. It represents an amazing disruption and opportunity in how we educate.”

So if you’re considering mobile learning for training this year, it might be useful to know about relevant statistics that might make you rethink the way you’re approaching training.

1) The mobile opportunity. Recent research shows that 70 percent of Fortune 500 learning and development staffers are either using or planning to introduce mobile learning by 2014. Sixty-two percent use or plan to use mobile learning to deliver content to support formal learning.

2) Mobile usage. Because 91 percent of U.S. adults now own a cell phone, mobile devices are playing an increasingly central role in the way that people access information. The Pew Internet Report from 2013 says that 63 percent of adult cell owners now use their phones to go online, a figure that has doubled since 2009.

3) Mobile behaviors. According to the 2013 study “Mobile Learning at Work,” mobile users are two times more likely to enable learners to communicate and learn from each other, encourage peer-to-peer feedback, share experiences and solve problems online. Furthermore, they are two times as likely to be using podcasts and blogs and significantly more likely to be using videos.

4) Mobile workforce adoption trends. A huge number of organizations are already supporting mobile workers. Anytime-anywhere workers in the U.S. and Europe grew from 15 percent to 29 percent of employees between 2011 and 2012. This number will continue to rise, as we will see 905 million tablets in use at work and at home globally by 2017.

5) The advantages of mobile learning. Studies show that mobile learning increases motivation and, in turn, increases attendance. Seventy percent of the students surveyed in this study report an increase in their motivation to learn when mobile devices are used properly.

—The author blogs at http://info.shiftelearning.com/blog/?Author=Karla+Gutierrez.


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