What’s more painful than getting a root canal, breaking a bone or getting in a minor car accident? The answer, according to a survey of more than 1,300 iPad owners,
What’s more painful than getting a root canal, breaking a bone or getting in a minor car accident? The answer, according to a survey of more than 1,300 iPad owners, is breaking their iPad.
The survey, conducted by Brainshark, Inc., shows that iPad users would find accidentally destroying their iPad more painful than:
>> Getting in a minor car accident – 40 percent
>> Having a root canal – 32 percent
>> Breaking their nose – 16 percent
>> Getting fired from their job – 10 percent
Ninety-two percent of iPad owners say the device currently supplements their laptop, but more than half (51 percent) think it will be their primary computing device within the next two years.
According to the survey, iPad owners say they appreciate the device’s portability (88 percent), ability to turn on instantly (77 percent), apps (72 percent) and ability to keep owners accessible (58 percent). In addition, 27 percent described the iPad as, quite simply, a piece of art. And 67 percent of iPad owners say the device has replaced books for them; others cite how it has replaced their TV (31 percent), camera (31 percent), video camera (24 percent), GPS (32 percent) and MP3 player (51 percent).
When using their device for business, owners say they check work emails (82 percent), do Web research (72 percent), use business apps (46 percent), and view and deliver presentations (53 percent and 32 percent, respectively).
These users say the iPad has been a boon for work, making them:
>> More connected while traveling – 79 percent
>> More productive – 64 percent
>> More successful at their jobs – 32 percent
>> Able to impress clients – 30 percent
>> Able to close a deal – 21 percent
When traveling for business, 89 percent of iPad owners report using their iPad. Currently, 60 percent of users say they bring their iPad and laptop with them; 35% bring just their iPad and leave the laptop at home.
Brainshark’s online survey garnered responses from 1,320 iPad owners, employed at companies of varying sizes and across industries.