Making Social Media Work

The biggest social media challenge for businesses in 2011 will be to make strategies sustainable and scalable. Erica Swallow of Yahoo News spoke suggests these tips:

1) Choose the Decision-Making Team

Before getting started, it is important to recruit a core team to plan, execute and maintain the social media training program.

2) Ask Questions and Set Goals

Once a team is formed, begin setting program goals by first understanding the organization’s needs.

3) Benchmark Employees

Benchmarking employees enables companies to develop relevant courses that fit their employees’ needs.

4. Set the Curriculum and Refresh Often

Remember to update materials as functionalities and community standards evolve.

5. House Training Materials Centrally

Materials could include e-learning courses, PowerPoint presentations, handouts, quizzes, case studies, white papers, videos, transcripts, newsletters, playbooks and other supplemental resources.

6. Get the Word Out

Use the usual outlets, including e-mail announcements, quarterly updates and flyers for starters, but also consider other non-traditional options.

To read the entire article, visit the Website http://news.yahoo.com/s/mashable/20110118/tc_mashable/how_to_build_a_social_media_education_program_for_your_company.

The biggest social media challenge for businesses in 2011 will be to make strategies sustainable and scalable. Erica Swallow of Yahoo News spoke suggests these tips:

1) Choose the Decision-Making Team

Before getting started, it is important to recruit a core team to plan, execute and maintain the social media training program.

2) Ask Questions and Set Goals

Once a team is formed, begin setting program goals by first understanding the organization’s needs.

3) Benchmark Employees

Benchmarking employees enables companies to develop relevant courses that fit their employees’ needs.

4. Set the Curriculum and Refresh Often

Remember to update materials as functionalities and community standards evolve.

5. House Training Materials Centrally

Materials could include e-learning courses, PowerPoint presentations, handouts, quizzes, case studies, white papers, videos, transcripts, newsletters, playbooks and other supplemental resources.

6. Get the Word Out

Use the usual outlets, including e-mail announcements, quarterly updates and flyers for starters, but also consider other non-traditional options.

To read the entire article, visit the Website http://news.yahoo.com/s/mashable/20110118/tc_mashable/how_to_build_a_social_media_education_program_for_your_company.

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