Business managers will continue to seek out alternatives to travel provided by technology in 2010, according to the “2010 Corporate- Travel Spend Plans & Tactics” study conducted by Kotler Marketing Group and the Association of Corporate Travel Executives (ACTE).
The study includes an in-depth analysis of the growing use of electronic alternatives (e.g. Web and video conferencing) to offset travel. Findings include:
>> More than half (55%) of respondents say they will rely on electronic alternatives more in the future to meet their travel spend reduction goals.
>> Those companies who had widely deployed conferencing technologies saw greater travel spend reduction in 2009, with conferencing having the biggest impact on internal travel.
>> Using best practices for conferencing deployment and demand management resulted in greater travel reductions.
>> Most respondents expect continued increases in the use of electronic alternatives for purposes ranging from team meetings to large events, to meetings with suppliers and partners.
>> More than 40 percent even see their organizations replacing more sales-related travel with conferencing over the next few years.
The full report provides offers key insights into planned travel replacement and travel spend tactics for 2010 and beyond.