Mobile is becoming more of a key area for sales training with nearly one in three organizations investing in it for next year (22% say they use it now). Currently, only 26% pieces of sales training content is accessed via mobile, according to the trainers surveyed.
Current inhibitors to mobile sales training adoption include:
>> Content not well-formatted for mobile – 46%
>> Content too long for mobile – 37%
>> Interactive content doesn’t work on mobile – 30%
>> Difficult to ensure content works across platforms – 25%
“Sales reps are just-in-time learners, and as they’re frequently in the field and on the road, mobile access is a key factor in training effectiveness,” says Brainshark president Greg Flynn. “To be successful, reps need to be able to find content at the time and place they need it — and that is frequently from their phone or tablet. Organizations looking to reach reps at the moment of need are looking to more visual, interactive mediums that deliver a great experience for the learner on any device.”