Mobile’s Share Growing Fast

The time that Americans are spending on mobile devices could have a profound impact on learning trends in the near future, if it has not already.

Time spent with mobile is growing at 14 times the rate of the desktop, suggesting that the two could achieve parity inside a couple of years if both maintain a consistent trajectory.

Average time spent per day on non-voice mobile grew 51.9 percent in 2012 while online (desktop) grew just 3.6 percent, down from 6.6 percent in 2009. (The study also surveyed percentage of time spent on TV, radio and print.)

Net Marketshare put mobile’s share of global browsing traffic at 10.3 percent earlier this year — the first time mobile had topped 10 percent of all browsing. Net Marketshare’s sample does not contain data on apps, like maps.

In markets such as the U.S. with high indices of smart device penetration, an even greater portion of internet traffic comes from smartphones and tablets. Online and mobile ad network Chitika estimated mobile’s share of web traffic in North America at 28 percent earlier this year.

—Source: http://www.emarketer.com

The time that Americans are spending on mobile devices could have a profound impact on learning trends in the near future, if it has not already.

Time spent with mobile is growing at 14 times the rate of the desktop, suggesting that the two could achieve parity inside a couple of years if both maintain a consistent trajectory.

Average time spent per day on non-voice mobile grew 51.9 percent in 2012 while online (desktop) grew just 3.6 percent, down from 6.6 percent in 2009. (The study also surveyed percentage of time spent on TV, radio and print.)

Net Marketshare put mobile’s share of global browsing traffic at 10.3 percent earlier this year — the first time mobile had topped 10 percent of all browsing. Net Marketshare’s sample does not contain data on apps, like maps.

In markets such as the U.S. with high indices of smart device penetration, an even greater portion of internet traffic comes from smartphones and tablets. Online and mobile ad network Chitika estimated mobile’s share of web traffic in North America at 28 percent earlier this year.

—Source: http://www.emarketer.com

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