“How do you explain when things don’t go as we assume?Or better, how do you explainwhen others are able to achieve things that seem to defy all of the assumptions?For example:Why is Apple so innovative?Year after year, after year,they’re more innovative than all their competition.And yet, they’re just a computer company.They’re just like everyone else.They have the same access to the same talent,the same agencies,the same consultants, the same media.Then why is it that they seem to have something different?Why is it that Martin Luther King led the Civil Rights Movement?He wasn’t the only man who suffered in pre-civil rights America,and he certainly wasn’t the only great orator of the day.Why him?And why is it that the Wright brotherswere able to figure out controlled, powered man flightwhen there were certainly other teamswho were better qualified, better funded —and they didn’t achieve powered man flight,and the Wright brothers beat them to it.There’s something else at play here.”
These are the questions that led Simon Sinek to an important discovery that we can all benefit from. We highly recommend that you watch this video and share it with the rest of your team. it has the potential to change how your team performs. Go to this link to see their entire TEDx talk: TEDx Puget Sound.