Elearning! Media Group, an industry trade brand produced by B2B Media Co., announced that the Elearning! Summit virtual trade show hosted on Nov. 4, 2010, attracted 1,212 registered attendees. The audience was very active with 1,682 Web session visits, 1,680 downloads and 1690 booth visits.
“This was our 6th Summit and we see attendees actively engaging with solution providers, speakers and peers. We are very excited to take the Summits on the road in 2011 and provide executives the option of attending our events in person or online,” reported Catherine Upton, group publisher of Elearning! Media Group.
According to recent research, 72% of executives were unable to attend a physical event over the last 12 months due to time or budget constraints. However, when offered a virtual option all, 100% of this audience, would attend the virtual event.
“This is a key differentiator for the Elearning! brand. We believe in making content available in the form and format executives prefer. This is why we are taking the Summits hybrid in 2011. Up to 40% of Summit virtual attendees indicated they would attend a Summit in person if presented the option,” said Upton.
Elearning! Summit 11.04.10 Post Show Details
The Elearning! Summit 11.04.10 provided executives with an effective, affordable and accessible alternative event to learn, network and buy. The Summit provides Web seminars that highlight trends and best practices as well as a “virtual” expo hall packed with resources and experts.
The Elearning! Summit sessions were also well attended. The government audience is hungry for information, collaboration and best practices. The most popular session was “eGovernment Roundtable” featuring speakers from the Veteran’s Administration, Defense Acquisition University and Advanced Distributed Learning. Sessions addressing “Best Practices: Integrating Learning & Talent Strategies” and the “Best of Elearning! Awards,” closely followed. Executives are invited to view all five sessions on-demand.
This Summit also featured social media elements. Attendees could chat via Skype, tweet, and post happenings to Facebook pages. “Up to 77% of our audience is using or planning to use social media for enterprise learning,” said Upton. “This enhancement allowed attendees to test virtual learning and collaboration within a high content and networked environment. In all, it was a complete success.”
What Attendees Say
“Well done to the organizers and the sponsors!”-A. Zaheer, Aegon Canada
“Not my first Elearning! Summit, but I am enjoying this one so far.”- Andrea Gentis, Reasor's
“This is fantastic. Very happy to be here,” Beth Morgan, Thomas Houston Associates
“It has been very informative. I've downloaded everything in the Resource Center!” -L. Smithgall,The Research Foundation of SUNY
“Thanks for putting this virtual event together. Great job! I love this virtual conference. What a great experience so far.” – J. Papakalos, JRMP Enterprises
What Exhibitors Say
"This was Total Training Network's first year participating in the virtual Summit. The booth set up was simple and fun and the virtual environment allowed our team to quickly engage in conversation, instantly provide reference materials based on the attendees' needs and the reporting that is available allowed our team to follow up with each and every visitor." - J.Ellingen, TTNLearning
The November Elearning! Summit attracted high-level executives, 50% of whom owned CxO and senior management titles. The industry make-up reflects the “heavy users” of e-learning with attendees in public sector (29%), financial services (17%), high technology business services (8%), health care (9%) and manufacturing (7%) leading the categories.
Ninety-two percent of attendees have buying authority and 87% report an active e-learning initiative. Attendees are purchasing a wide range of solutions including: Authoring tools (54%), Assessment tools (34%) , Social networking solutions (31%), Rapid development tools (30%), Simulations & games (23%), and Custom content development services (24%) among others.
The Elearning! Summit is available on-demand until February 5th at: http://events.unisfair.com/index.jsp?eid=630&seid=31. Typically, 80% of registered attendees return to the event multiple times after the live day and many new visitors discover the Summit.
2011 Events Calendar
Future Summits are scheduled for 2011:
Enterprise Learning! Summit DC March 22nd
Themes: Government Learning Conference and 100 Conference
Enterprise Learning! Conference & Expo, Anaheim, CA Sept. 28th – 29th ,2011
Themes: Engage – Empower – Evolve
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