Hybrid Meetings Gaining Momentum

More than 90 percent of meeting professionals exceed their goals through hybrid meetings — meetings that have both face-to-face and virtual components — according to new research. Based on a survey of 1,800 meeting professionals, event delegates, technology vendors and consultants, the survey reports that:

>> 93 percent of planners say they meet or exceed their objectives when organizing a hybrid event;

>> 70 percent of respondents say hybrid meetings will be an important part of meetings in the future; and

>> 50 percent of respondents say they record their conference content for on-demand access by those unable to attend in person. Sonic Foundry, in partnership with the Meeting Professionals International (MPI) Foundation, conducted the survey.

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