Tablet Use Explodes Both in the U.S. and Worldwide

Tablet Use Explodes Both in the U.S. and Worldwide

More than 1 billion people worldwide will use a tablet in 2015, nearly 15% of the global population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion. But growth by percentage of users is slowing.

Trends:

>> Tablets are still perceived as luxury items, both from a perspective of share-of-wallet and share-of-time spent with media.

>> Tablets face increased competition from smartphones and a widening array of connected devices, including phablets, wearables, connected TVs and dedicated gaming devices, particularly in late-adopting countries like Japan and South Korea.

>> The use case for tablets is not always clear, particularly in markets where smartphone and phablet usage is robust.

>> By 2018, nearly 20% of the world population will use tablets regularly.

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