Thank You for a Successful Year

Thank you for helping the Elearning! Media Group achieves a record 2011. Our success is a reflection of the industry’s vibrancy and the professionals who are deploying e-learning, enterprise learning and workplace technologies at record rates. Looking forward to 2012, we have some exciting news to share.

Looking forward to 2012, we have some exciting news to share:

> 137% increase in Elearning! readership 

Today, Elearning! is a mailed, emailed or accessed via mobile device by  70,000 opt in subscribers.  Since 2010, Elearning! eSubscribers have increased from 41,000 to today’s 57,000, almost 40%. Plus, readers are spending 28% more on e-learning in 2012 and average $4.9 million in enterprise learning annually on average. (Note: 2012 Media Kit reports annual average)

 Ø  165% increase in buying influence

Government Elearning! subscribers reported  investing $14.65 million in average enterprise learning, a 165% increase. This is fueled, in part, by the very large organizations subscribing to Government Elearning! (averaging 30,000+ employees.) The government eSubscribers have grown to 23,000, a 15% increase over 2010.

Ø  Access Anywhere

Today, Elearning! & Government Elearning! magazines are read in print, online and via mobile device. 37% of mobile users are accessing EMG content via iPad, followed by iPhone. Our commitment to serving these platforms shows in these numbers.

Ø  Enterprise Learning! Events Grow into 2012

We started strong with the industry’s first hybrid events in 2011 reaching almost 4,000 registered attendees across two events. Participate with us onsite, online or hybrid for Enterprise Learning! Summit March 20-21, 2012 and Enterprise Learning! Conference & Expo Sept 25-27, 2012 in Irvine, CA.

New for 2012

For 2012, we have developed targeted media programs to deliver you power buyers of enterprise learning and workplace technology solutions.

–          Elearning! Whole Story Package: $6750/insert (Value $45,900) 1.3 Million Impressions Annually

There is no better multimedia package than this. Print advertising in print, online, email and mobile all bundled into one advertising package for $6750. (A $35,000 Value.) We know buyers access content when and where they want, that is why we publish your ads and content across all our platforms. Campaign runs over 2 months and hosted online 12 months. (Also available in GOV Elearning! for $5750 (Value $37,500)

–          New Brand Builder Package:  $7950/insert  (Value $50,900) : 2.0 Million Impressions Annually

In 2012, advertise in Elearning! and GOV Elearning! Magazine, a combined circulation of 90,000+, for $47950 net (full page rate.) The Package includes ads in print, eZine, mZine, web site banner and email promotion. Target government and corporate enterprise buyers investing up to $14.6 million in learning and workplace technology each annually.

We invite you to join us in serving this dynamic, exciting and vibrant industry by advertising, sponsoring and contacting our sales executives. Let us help you have a bigger and better year in 2012. Contact your sales executive to learn more.

Sincerely,

Catherine Upton                              JW Upton                            Tim Martin
Group Publisher/CEO                     Vice President                   Business Development Director

Elearning! Media Group                               jw@2elearning.com       tmartin@2elearning.com

888-201-2841 x844           888-201-2841 x849

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