The Power of Content Curation

The Power of Content Curation

The wealth of knowledge online is overwhelming. Google provides information at the click of a button, and with more than 4 billion video views on YouTube per day, the speed and accessibility of information is of the upmost importance.

Getting the learner’s attention is increasingly more difficult, so curriculum has to be engaging and more adaptive in its makeup. Just like teachers are able to engage students despite various learning styles, successful companies must be able to educate their employees and customers and partners in the same fashion.

Therein lies the importance of content curation.

Furthermore, with changes in the job market and the move to everything being connected through the “Internet of Everything,” relevant and timely information is paramount. Being able to provide it is the only way that companies will be successful.

In order to compete successfully, companies must keep in mind demanding learning factors, such as:

>> Democratization of knowledge created by technology permitting free sharing of information.
>> Accelerated innovation that Cloud companies have brought to the market has people working hard to stay up to date with information.
>> Crowd-sourcing information, which has created a culture of self-knowledge to help create results.

To meet such demands, companies must establish a personal learning framework (PLF) that isn’t based on a single source of content (that is, PowerPoint, PDF, e-learning module). The ability or lack thereof to provide this personal experience in learning determines outcome and effectiveness.

Personal learning frameworks today also need to be predictive and adaptive in nature in order to meet the needs of the workforce. They must include the process of identifying, collecting and filtering information based on relevant topics of interest to each individual.

For example, when Salesforce University curates for an employee such as a sales executive, it curates by finding, filtering, collecting, eval-uating, editing and tagging (metadata) information to understand what the content is and the value it brings to a PLF. It makes our employees more productive and faster — and, in return, the company becomes more successful.

Though this seems like a simple concept, these are the things that have grave impacts on a person’s ability to learn. If companies were able to hone in and create such learning capabilities, the rewards would be endless.

Harnessing the power of curation for its employees — one that is adaptive and predictive — will give any company a competitive advantage in its market or markets.

—The author, Wayne McCulloch, is senior vice president of Sales-force.com University.

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