To Keep Sales People, Give Them Opportunity

In 2004, the top reasons for sales people leaving a job were better pay and more benefts. Just a few years later, the reasons were their desire for better opportunities and increased responsibilities. The average voluntary turnover rate in sales is 15.9 percent, higher than the 14.3 average turnover rate for all jobs in 12 industries surveyed, according to Compensation Resources, Inc. (CRI).

The employees “least committed to a company are its salespeople, 38 percent of whom planned to leave within two years,” reports the Hay Group after surveying about one million employees at 330 companies in 50 countries. “More and more, employees are seeking to improve their abilities and be recognized for their work, and are no longer motivated by pay alone,” says a CRI spokesperson.

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