TOOLS: BOOK PRESENTS BUSINESS CASE FOR LEARNING

“Learning,” a new book published by the American Society for Training and Development, offers a set of methods, tools and strategies that will help learning professionals present a credible business case for learning.

Readers will find the communication model easy to apply, along with five key actions that show them how to present a persuasive business case, deal with changing business conditions, and positions themselves as a strategic partner rather than just a service provider.

Through the use of Presentation Mastery, readers can discover how to build a personal brand designed to get the attention of CEOs and sell their learning concepts and ideas.

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