Video Gaming’s Popularity Grows

Some interesting statistics from the video gaming industry:

>> 58% of Americans play video games

>> Consumers spent $20.77 billion on video games, hardware and accessories in 2012

>> Purchases of digital content, including games, add-on content, mobile apps, subscriptions and social networking games, accounted for 40% of game sales in 2012

>> The average age of the most frequent game purchaser is 35 years

>> 45% of all game players are women

>> 51% of U.S. households own a dedicated game console 

>> 36% of gamers play games on their smartphone

>> 25% of gamers play games on their wireless device

—Source: Entertainment Software Association

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