WEB 2.0: Facebook’s Evolution as a Learning Platform

Solutions Showcase

LEARNING GOES SOCIAL

As we spend less time interacting face to face and more time on computers, the basic human desire for affiliation has created an explosion of social media

Solutions Showcase

LEARNING GOES SOCIAL

As we spend less time interacting face to face and more time on computers, the basic human desire for affiliation has created an explosion of social media outlets.

Social media, defined essentially by sharing—through chats, blog comments, discussion forums, and more—reflects a changing way of interacting online. Sharing information leads to learning. Learning online has become more democratized and less centralized. The social element of learning allows all to participate, and learning happens best when users are engaged.

FACEBOOK IS CENTER STAGE

A common obstacle to the successful launch of a new networking or learning platform is resistance from users reluctant to engage on yet another computer interface. Enter Facebook.

Facebook, by far, is the largest and most ubiquitous of all the social platforms.With over 500 million users, there is no doubt that Facebook has critical mass and wide
acceptance. Small and large companies both actively leverage Facebook to engage with their audiences. In addition, Facebook has a built-in viral nature— users invite their friends to add applications and notify friends about activity. Such contagion is the basis of applications like Farmville, which has listed over 83 million active users. In Facebook’s ecosystem, users can easily find like-minded people, and share information in a personalized manner, with nearly unlimited scale. Facebook also has tagging and discussion threads built in. A new generation is socialized towards spending more time on Facebook, making it the ideal platform to develop social learning applications.

QUICKLESSONS ON FACEBOOK

The best tools are developed in response to user needs. QuickLessons’ initial content authoring tools were developed as a response to corporate requests for an easy-to-use platform. We believe in the benefits of a shared, open-access platform on Facebook and are rolling out a free Facebook application of QuickLessons that is not a replacement for, but a supplement to corporate training and educational platforms.

We anticipate the Facebook version of QuickLessons will offer opportunities for non profits, start-ups with limited capital, entrepreneurs and many other user groups. The ability to use Facebook as an access point—capitalizing on its inherent sharing features—can encourage dissemination of learning content and facilitate feedback and involvement in the learning process. It’s an additional resource whose time has come.

QuickLessons is a leading online, collaborative e-Learning Course Development platform utilizing out-of-the-box Flashbased interactive and engaging content with individual and multiuser plan options. Start using QuickLessons for free at www.quicklessons.com or contact us at +1 (305) 847-2159.

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