Oracle to Eloqua, INC

Oracle has entered into an agreement to acquire Eloqua,Inc., a provider of cloudbased marketing automation and revenue performance management software. The combination of Oracle and Eloqua is expected to create a comprehensive customer experience cloud offering to help companies transform the way they market, sell, support and serve their customers. The combined   offering is expected to enable organizations to provide a personalized and unified  experience across channels, create brand loyalty throughsocial and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.

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