Adobe Buys Omniture

On Oct. 23, Adobe Systems Inc. announced the successful completion of its tender offer for all outstanding shares of Omniture, Inc.

By combining Adobe’s content-creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices.

In effect, the acquisition “completes the loop” from content creation through optimization, adding a scalable SaaS platform that captures over a trillion transactions per quarter.

Omniture will operate as a new business unit within Adobe — “Omniture Business Unit” — focused on delivering and advancing its SaaS platform and the Omniture Online Marketing Suite, a set of integrated business analytics applications. Josh James, Omniture’s former CEO, has joined Adobe as senior vice president and general manager of the new business unit, reporting to Adobe president and CEO, Shantanu Narayen.

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