Blog Design Is Booming

Blog Designer Network (BDN), located in Twin Falls, Idaho, is a home-based business founded in 2008 by April Durham, a successful graphic designer. BDN provides blog and Website design services

Blog Designer Network (BDN), located in Twin Falls, Idaho, is a home-based business founded in 2008 by April Durham, a successful graphic designer. BDN provides blog and Website design services and offers a variety of training workshops for those who want to learn how to design their own blogs or start a professional blog design business.

The Main Challenge

“Blog design is just booming,” Durham says. “Designers have six-month waiting lists for new customers. I wanted to give other women the chance to participate in this extremely popular trade.”

On the recommendation of her assistant, she tried out Citrix GoToTraining and was sold immediately. “I didn’t even look at any other tools because I found everything I needed in GoToTraining. Not only was it easy to use, but every day it seemed I found a new feature or benefit, such as recording the classes, posting tests and polls, creating a catalog and much more.”

Using GoToTraining, Durham began offering online workshops and classes. Students from all over the world signed up. Durham started recording the classes with GoToTraining and making them available for purchase to people unable to attend a live session.

Although her business was growing, Durham had one nagging problem — the payment process. “I was using a third party to collect payments and accept registrations for the workshops. Attendees first had to visit my site to find a class and then go to the third party to pay for the training. I had to manually send out the registration confirmation and link to each attendee. It was tedious and time-consuming.”

Fast, Simple Payment Management

When Durham saw RevStream, the integrated payment feature for GoToTraining, she signed up immediately. RevStream is tightly integrated with the PayPal payment processing system, enabling users to set a price for training classes, collect and process online payments via credit and debit cards or PayPal, and track income. “I already had a PayPal account,” she notes, “and it was really easy to set up RevStream. I’ve been using it ever since.”

Durham’s students are now able to register and pay for classes online. GoToTraining with RevStream processes their payments, sends a payment confirmation to each registrant, and credits Durham’s account.

Revenues Triple

Since Durham began offering online classes and workshops with GoToTraining, she has seen a major jump in company revenues. “Training has tripled my income and continues to be a huge revenue generator for the business.”

The RevStream functionality has also played an important part in freeing Durham to pursue other facets of her business plan. “Previously, I was spending time worrying about all the different steps in the back-end process — sending out links, managing the students, wondering if they had paid or not. Now, with RevStream, I can focus on designing blogs, learning new skills and developing new trainings to offer my students.”

A Scalable Platform

GoToTraining with RevStream has also given Durham a scalable platform for expanding her catalog with additional instructors and new topics. “My long term plans include offering workshops taught by subject-matter experts. GoToTraining is so simple to use that a guest presenter will be able to learn it quickly.” Also, the tool makes it easy for her to attract new and repeat students. “Remote training is perfect for my target audience — moms with children — because they can learn from home in the evenings when it’s convenient or just purchase the recording and send me follow-up questions.

It’s completely flexible.”

Finally, GoToTraining has helped Durham achieve key business objectives — including supporting and empowering women working from home. “GoToTraining enables me to share design skills that can open up new business opportunities or just allow them to create an attractive blog for social networking.”

—For more information on this and other Citrix products, e-mail or phone (805) 690-6400.

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