Stop! Internet Service Providers are told they can no longer share consumers’ personal information, such as browsing history and location services. This landmark ruling is a first win for data privacy advocates and comes on the heels of an explosion in use of behavioral data to market products and services.
The 3-2 party line vote by the FCC’s five commissioners, led by Chairman Tom Wheeler, a Democrat, was a major blow to some of Washington’s most politically powerful companies, including AT&T, Verizon and Comcast, which had hoped to use their privileged access to user data to build lucrative businesses by targeting advertising across multiple devices. It also was a rare win for privacy advocates,