“There are many ways to invest in your own business regardless of the economic climate,” says financial expert and small-business advocate Chris Hurn.
Hurn reviews the resolutions business owners and entrepreneurs should consider to make 2013 the most positively transformative year:
>> Consider buying: After a business has survived three to six years and is stable, commercial property ownership is a natural next step with benefits that new entrepreneurs often overlook.
>> Self-investment: Identify and commit to business books that focus on areas you need to develop or lessons shared by successful business people you admire.
>> Company culture: Come up with three ideas that will improve your company’s culture and take action on them.
>> Refresh/jumpstart marketing: Identify three new marketing initiatives that you can implement on a regular and ongoing basis. Start small and track which ideas seem to have teeth.
>> Become an authority in your field: Research publications in your industry and pitch yourself as a media source. This can net you some free PR later in the year. The key is to focus on media outlets.
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