Our industry is advancing so fast, it’s interesting to see how much top trends change from one year to the next. Let’s pause to consider what our industry will likely be seeing this year.
1) Ongoing training and coaching
Organizational leaders are catching on that the information-dump training sessions of old no longer work. Technology now lets us follow a campaign model in our e-learning, delivering training material to users when they need it. Information can be broken into easily consumed chunks, and we can follow up with automated reminders, coaching and more.
2) Personalized experiences
Rather than cramming employees of all different disciplines and experience into one room for a training class that may or may not apply to their role, organizations are moving toward personalized experiences, creating custom pathways based on role, experience and individual training needs. We can use digital dialogs to assess each learner’s background and knowledge level and send them down the most appropriate path.
3) E-learning will shift into developing markets
As technology becomes more globally accessible, we’ll see e-learning adoption spread into emerging markets.
In the “2014 E-Learning Market Trends & Forecast Report,” the highest regional growth rates are in Asia (driven by India, China and Australia) at 17.3 percent, Eastern Europe (driven by Russia) at 16.9 percent, followed by Africa and Latin America at 15.2 percent, and 14.6 percent, respectively.
The study was also able to uncover the three largest areas of growth under the e-learning umbrella: Content, Authoring Tools and Learning Platforms.
4) Big Data and robust reporting
Digitized training allows for advanced data collection and aggregation, and we’re figuring out better ways to leverage that data to understand our audience, optimize our learning campaigns, and measure training effectiveness — especially in the days and weeks following training. Is training driving sustained behavioral change? Now we can find out.
5) Continued growth in mobile adoption and custom apps
Mobile adoption for delivering training was one of our top trends for 2014; in 2015, we expect that trend to continue with increasing use of custom mobile apps for learning. LMS systems have made interactive training content available online, and mobile applications are the next frontier, giving learners access to the same content on a mobile device. This offers flexibility and allows for device preference, or a BYOD approach.
—The author of this article, John Bryson, is an e-learning project manager at Expand Interactive (www.expandinteractive.com). Access Docebo whitepaper: https://www.docebo.com/landing/ contactform/elearning-market-trends-and-forecast-2014- 2016-docebo-report.pdf