How Major Events Affect Social Media Discussions

How Major Events Affect Social Media Discussions

According to the most recent data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the A.L.S. Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week.

On regular news days, desktops account for the same amount of content sharing as smartphones (both 43%). But once a topic starts trending — sometimes bolstered by major breaking news — mobile devices make up 72% of the total content sharing. Smartphones drive more than half of current event content sharing, while the major news stimulates significantly more shares from tablets as well.

—More info: www.emarketer.com

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