How Professionals Employ LinkedIn

In June, LinkedIn passed Myspace to become the second most-popular social networking site behind Facebook, according to comScore.

And in July, market research firm Lab42 found that the LinkedIn audience is highly engaged: 32 percent check the site several times a week, and 35 percent check it daily.

Lab42 also found that 42 percent of users update their profiles regularly, and 81 percent belong to at least one group. LinkedIn users are interacting with the site, which means they are also interacting with the companies on the site.

Top-level executives use the site mainly for industry networking (22 percent) and promoting their businesses (20 percent). Middle management professionals are more prone to use LinkedIn primarily to keep in touch (24 percent) with others, as well as for industry networking (20 percent). Entry-level employees use the site mainly for job searching (24 percent) and co-worker networking (23 percent).

Now that LinkedIn is public, no doubt more information will surface about the site and how consumers use it, providing deeper insights for the marketing industry.

In June, LinkedIn passed Myspace to become the second most-popular social networking site behind Facebook, according to comScore.

And in July, market research firm Lab42 found that the LinkedIn audience is highly engaged: 32 percent check the site several times a week, and 35 percent check it daily.

Lab42 also found that 42 percent of users update their profiles regularly, and 81 percent belong to at least one group. LinkedIn users are interacting with the site, which means they are also interacting with the companies on the site.

Top-level executives use the site mainly for industry networking (22 percent) and promoting their businesses (20 percent). Middle management professionals are more prone to use LinkedIn primarily to keep in touch (24 percent) with others, as well as for industry networking (20 percent). Entry-level employees use the site mainly for job searching (24 percent) and co-worker networking (23 percent).

Now that LinkedIn is public, no doubt more information will surface about the site and how consumers use it, providing deeper insights for the marketing industry.

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