Second Life Gets Second Life

Linden Lab, creator of the 3-D virtual world called Second Life, is strategically restructuring to increase focus on the company’s consumer business — including investments intended to enhance ease of use and participation in its virtual goods marketplace through browser-based and mobile applications.

The company’s product and engineering divisions will be combined. The software development teams will be consolidated in North America, and customer support will be reconfigured to provide more scalable services. As a result, Linden Lab anticipates staff reductions of approximately 30 percent.

“[This] announcement will help us make Second Life even simpler, more enjoyable, relevant and engaging for consumers starting with their first experience. It will also enable us to invest in bringing 3-D to the Web and will strengthen our profitability,” says Mark Kingdon, chief executive officer.

According to Kingdon, the restructuring also better aligns Linden Lab with its two longer-term goals:

1) To create a browser-based virtual world experience, eliminating the need to download software.

2) To extend the Second Life experience into popular social networks.

“Ultimately, we want to make Second Life more accessible and relevant to a wider population,” he says.

Developed and launched by Linden Lab in 2003, Second Life is the world’s leading 3-D virtual world environment. It enables its “residents” to create content, interact with others, launch businesses, collaborate, educate and more. Since its inception, Second Life Residents have logged more than 1 billion user hours and generated more than $1 billion in user-to-user transactions.

Linden Lab, creator of the 3-D virtual world called Second Life, is strategically restructuring to increase focus on the company’s consumer business — including investments intended to enhance ease of use and participation in its virtual goods marketplace through browser-based and mobile applications.

The company’s product and engineering divisions will be combined. The software development teams will be consolidated in North America, and customer support will be reconfigured to provide more scalable services. As a result, Linden Lab anticipates staff reductions of approximately 30 percent.

“[This] announcement will help us make Second Life even simpler, more enjoyable, relevant and engaging for consumers starting with their first experience. It will also enable us to invest in bringing 3-D to the Web and will strengthen our profitability,” says Mark Kingdon, chief executive officer.

According to Kingdon, the restructuring also better aligns Linden Lab with its two longer-term goals:

1) To create a browser-based virtual world experience, eliminating the need to download software.

2) To extend the Second Life experience into popular social networks.

“Ultimately, we want to make Second Life more accessible and relevant to a wider population,” he says.

Developed and launched by Linden Lab in 2003, Second Life is the world’s leading 3-D virtual world environment. It enables its “residents” to create content, interact with others, launch businesses, collaborate, educate and more. Since its inception, Second Life Residents have logged more than 1 billion user hours and generated more than $1 billion in user-to-user transactions.

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