Smartphone Market Consolidating

Smartphone Market Consolidating

As growth in Android ownership has slowed and BlackBerry has continued to drop in popularity, Apple has been reaping the benefits, based on eMarketer’s latest forecast of smartphone OS users.

From the survey:

>> There will be 140 million smartphone users in the U.S. by the end of this year, up from 121.4 million last year and set to reach 159.9 million by 2014.

>> Nearly 46% of this year’s users will run Android on their phones, while 38.3% will run iOS. 

>> BlackBerry and other systems besides Windows Mobile have all lost ground.

>> In 2013 and 2014, growth rates for both Android and iOS will be almost identical, varying by less than a percentage point.


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