In a new research paper, Wharton professor Christian Terwiesch and Karl Ulrich, vice dean of innovation, examine the impact that massive open online courses (MOOCs) will have on business schools and MBA programs. In their study, they identify possible scenarios that business schools face not just as a result of MOOCs, but also because of the technology embedded in them.
“Business schools in the world of these massive online courses are somewhat threatened, and a lot of that has to do with our cost structure. We are very expensive organizations,” says Terwiesch.
“The MOOC is just one application, yet we can imagine many other ways in which new technologies — [like] the SuperTexts — can be used. These and other applications are a much bigger threat to institutions like ours, compared to taking these courses, teach them to 100,000 students at once and giving that away for free. We don’t feel threatened by the MOOCs, [but] we do feel threatened by the SuperTexts.”