TOOLS: The Bright Idea Box

Silicon Valley executive Jag Randhawa’s newly published book “The Bright Idea Box” offers a step-by-step guide that teaches readers how to create a bottom-up innovation program, in which employees generate ideas to improve business processes, increase customer satisfaction, reduce operational costs, and raise the top line.

The book’s thesis is simple: All employees have an innate desire to contribute to something bigger than themselves, beyond their everyday job activities. The Bright Idea Box reveals how to tap into that desire by creating a platform that encourages employees to generate new ideas to benefit the business.

“Employees know the company products, processes, and the customers,” said Randhawa. “They also have ideas for improving them, but they rarely have the means and a safe environment to voice them.”

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