Future Online Learners will Seek Certifications

Initial indications of a Future Online Learner survey predict continued growth in online enrollments.
The survey was undertaken to identify future trends in adult online higher education and informing program development and marketing decisions. A national sample of adults who are not currently enrolled but are interested in continuing their education participated in the survey.
Half (47%) of those surveyed indicated they are “very” or “extremely” interested in a degree or certificate program offered partially or completely online. Eighty-nine percent are at least “somewhat” interested in online education. Furthermore, those most interested in online education expect to enroll sooner than their less enthusiastic counterparts. Half (52%) of those “extremely” or “very” interested in online programs expect to enroll in classes within the next 12 months.
In the prime of their lives, future online learners are better educated and compensated than the average U.S. resident. Sixty-nine percent have earned at least a bachelor’s degree. Half (49%) are between the ages of 35 and 39. Most future online learners are white, married, and have a minimum household income of $50,000. They are most interested in certificate and master’s degree programs, in which they expect to enroll part-time. Business is the preferred field of study.
University of Phoenix is the unchallenged top-of-mind online education provider. When listed as a potential provider, traditional universities with long histories and large enrollment figures — such as Penn State — and local community colleges are most likely to be evaluated in depth. For more information please click on:
http://www.researchandmarkets.com/product/6599ef/the_future_online_learner.

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