Growth Followed By Customers Now Considered CEOs’ Greatest Priorities

CEOs and senior-level executives report growth as their main priority with customers now ranking second according to “The Year Of Digital Tenacity,” a new report by Gartner. Fifty-four percent of respondents prioritize growth, 31 percent prioritize customers and 27 percent prioritize workforce. According to Mark Raskino, vice president of Gartner Fellow, there was a noticeable increase in the word “customer” in the survey responses highlighting rising concern over customer satisfaction. He says that CEOs believe their customer value percentage is currently at 30 percent but will rise to 46 percent by 2019.

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