IBM into ‘Green’ Movement

According to an IBM study titled “Attaining Sustainable Growth Through Corporate Social Responsibility (CSR),” 68 percent of executives surveyed see CSR as an opportunity to grow revenue, and 54 percent believe it gives them a competitive advantage.

But the report also shows that more than three quarters of the executives admitted they don’t understand their customers’ concerns about CSR, and only 17 percent are even asking them.  

“Operating a business ethically and environmentally is not only a requirement today, but also an opportunity,” says George Pohle, IBM vice president and global leader for business strategy consulting. “Companies that demonstrate they adhere to the highest societal expectations of conduct have a significant advantage in attracting consumers, investors and talent. But in order to do that, companies must be able to accurately assess how well they meet those expectations now, and where and how to make improvements.”

The ability to meet these expectations has become critical, as people are watching company behavior more closely than ever on a whole range of issues — the environment, fair wages and workplace safety, international trade, product safety and reliability, philanthropy, and more. Empowered by the Internet, they are equipped to organize and act quickly to reward or punish brands depending on what they observe.

For more information about IBM’s global survey on CSR, go to: www.ibm.com/gbs/csrstudy. 

To learn more about IBM’s strategy and change offerings, visit: http://www-935.ibm.com/services/us/gbs/bus/html/bcs_strategyplanning.html?re=gbs_fe_leftnav.

According to an IBM study titled “Attaining Sustainable Growth Through Corporate Social Responsibility (CSR),” 68 percent of executives surveyed see CSR as an opportunity to grow revenue, and 54 percent believe it gives them a competitive advantage.

But the report also shows that more than three quarters of the executives admitted they don’t understand their customers’ concerns about CSR, and only 17 percent are even asking them.  

“Operating a business ethically and environmentally is not only a requirement today, but also an opportunity,” says George Pohle, IBM vice president and global leader for business strategy consulting. “Companies that demonstrate they adhere to the highest societal expectations of conduct have a significant advantage in attracting consumers, investors and talent. But in order to do that, companies must be able to accurately assess how well they meet those expectations now, and where and how to make improvements.”

The ability to meet these expectations has become critical, as people are watching company behavior more closely than ever on a whole range of issues — the environment, fair wages and workplace safety, international trade, product safety and reliability, philanthropy, and more. Empowered by the Internet, they are equipped to organize and act quickly to reward or punish brands depending on what they observe.

For more information about IBM’s global survey on CSR, go to: www.ibm.com/gbs/csrstudy. 

To learn more about IBM’s strategy and change offerings, visit: http://www-935.ibm.com/services/us/gbs/bus/html/bcs_strategyplanning.html?re=gbs_fe_leftnav.

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