For the first time this year, time spent on non-voice mobile activities will surpass time spent online on desktop and laptop computers, eMarketer estimates.
U.S. adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile — compared to 19.2% on laptops and PCs. Time spent with mobile phones and tablets, excluding voice calls, has risen from 13.4% of all media time last year, and has nearly tripled since 2011.
The shift from desktop to mobile is happening across a variety of activities, including social networking and digital video viewing. As social networking and video reach plateaus in terms of share of total desktop time (around 29% and 18%, respectively), these activities are growing more quickly on smartphones and especially tablets. The share of all tablet time spent with video, for example, will nearly double this year, from 10% to 19%.