Managers Use Technology For Travel Alternative in 2010

Business managers will continue to seek out alternatives to travel provided by technology in 2010, according to the “2010 Corporate- Travel Spend Plans & Tactics” study conducted by Kotler Marketing Group and the Association of Corporate Travel Executives (ACTE).

The study includes an in-depth analysis of the growing use of electronic alternatives (e.g. Web and video conferencing) to offset travel. Findings include:

>> More than half (55%) of respondents say they will rely on electronic alternatives more in the future to meet their travel spend reduction goals.

>> Those companies who had widely deployed conferencing technologies saw greater travel spend reduction in 2009, with conferencing having the biggest impact on internal travel.

>> Using best practices for conferencing deployment and demand management resulted in greater travel reductions.

>> Most respondents expect continued increases in the use of electronic alternatives for purposes ranging from team meetings to large events, to meetings with suppliers and partners.

>> More than 40 percent even see their organizations replacing more sales-related travel with conferencing over the next few years.

The full report provides offers key insights into planned travel replacement and travel spend tactics for 2010 and beyond.
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